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Scaling Smart: When & How to Open a Second (or Third) MedSpa Location
In this post, we break down everything you need to know before opening another location: from financial readiness and brand demand to staffing, systems, and site selection. Whether you're running a packed schedule or seeing consistent profits, this blog will help you determine if you’re truly ready to scale—and how to do it right.

The Business of Aesthetics
Oct 63 min read
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Navigating the Holiday Rush: A Medspa’s Guide to Q4 Planning
The holiday rush is coming! For medspa owners, Q4 is the most profitable time of the year—but only if you have a plan. From creating irresistible holiday bundles to streamlining your operations and tackling year-end finances, this guide has everything you need to make your most successful season yet.

The Business of Aesthetics
Sep 84 min read
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Hiring and Retaining Top Talent for Your Aesthetic Practice
Attract and retain top talent for your medspa, dental office, or wellness clinic. This 2025 guide offers a blueprint for creating a winning team with strategies for hiring, compensation, and culture.

The Business of Aesthetics
Aug 65 min read
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From One-and-Done to Loyal for Life: Building a Client Journey That Converts
Tired of clients ghosting after their first visit? You're not alone—and you're not powerless. The key to long-term medspa growth isn’t just attracting new faces; it’s creating a client experience that makes people want to come back.
In this blog, we break down the 6 critical stages of the medspa client journey—from discovery to follow-up to lasting loyalty. You’ll get real-world tips for onboarding, rebooking, upselling, and review generation—without adding chaos to your day

The Business of Aesthetics
Jul 94 min read
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Marketing That Doesn’t Burn You Out: Simplified Strategies That Actually Work
Feeling overwhelmed by medspa marketing? You don’t need to be a social media guru or spend hours chasing trends to grow your business. Discover simplified, high-impact strategies—like SEO-optimized websites, targeted social media, and automated email campaigns—that attract clients and boost bookings without burning you out.

The Business of Aesthetics
May 306 min read
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Spring Clean Your MedSpa 5 Easy Ways to Get Ready for Summer Success
Let’s explore five effective methods to help your MedSpa spring clean its processes for a successful and stress-free summer!

The Business of Aesthetics
May 24 min read
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The Ultimate Guide to Opening a Medspa: Steps, Challenges & Expansion Strategies
Opening a medspa blends a spa’s soothing ambiance with advanced medical treatments. This guide covers everything from market research to leg

The Business of Aesthetics
Mar 1012 min read
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Maximizing Profits: Aesthetics Entrepreneurs' Guide
In the competitive world of aesthetics entrepreneurship, maximizing profits is a top priority for business owners looking to succeed and...
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Feb 102 min read
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Navigating Industry Challenges: The Aesthetics Business Solutions
The medical aesthetics industry is thriving, offering lucrative opportunities for entrepreneurs, medspa owners, and injectors. However,...
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Feb 102 min read
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Scaling Your Medspa: Business Growth Strategies
In the competitive world of medical aesthetics, owning a medspa comes with its unique set of challenges and opportunities. As a business...
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Feb 103 min read
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