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About Us

Empowering Aesthetics Entrepreneurs to Build Profitable, Compliant, and Scalable Businesses

At The Business of Aesthetics, our mission is simple: to help medspa owners, injectors, and aspiring aesthetics entrepreneurs take control of their success. Whether you're just starting your journey or scaling a multi-location operation, we provide personalized business, compliance, and growth strategies designed to help you avoid costly mistakes, streamline operations, and lead with confidence.

 

We believe that excellence in aesthetics requires more than clinical skill—it demands business acumen, leadership, financial clarity, and a high-performance mindset. That’s why our firm brings together the industry’s leading experts in business strategy and mental performance to support your growth every step of the way.

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Carla Pierson, DNP, MBA, RN
Executive Strategist Business Consultant 

Carla is a dynamic nurse executive and business strategist with over a decade of experience in hospital operations, clinical leadership, and regulatory compliance. After serving in top leadership roles at major health systems, including HCA Healthcare and HealthTrust, Carla transitioned into medical aesthetics, co-founding Smiley Aesthetics—a multi-million-dollar enterprise offering training, product distribution, and clinical services.

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With a Doctorate in Nursing Practice, an MBA in Healthcare Management, and a sharp eye for data-driven growth, Carla has helped hundreds of providers create sustainable, scalable businesses. Her expertise lies in:

  • Strategic growth planning & multi-location expansion

  • Operational workflows & regulatory compliance

  • Financial modeling & profitability management

  • Team development & high-performance leadership

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Clients working with Carla receive customized growth strategies, hands-on operational support, and a deep focus on building systems that work—so they can scale confidently while staying compliant and profitable.

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What You Can Expect Working With Carla:

  • A personalized roadmap tailored to your goals and market

  • Practical guidance and support with execution

  • Tools to improve compliance, streamline operations, and increase profitability

Bruno Pecly, BBA, PgD, MBA
Sales Strategist & High-Performance Consultant

​​Bruno is a performance coach and sales strategist with over 15 years of experience helping athletes, executives, and entrepreneurs reach peak performance. Holding postgraduate degrees in Neuroscience and Behavior, along with an MBA in Leadership & Team Management, Bruno’s approach blends psychology, sales science, and business strategy.

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He is certified by FC Barcelona in High-Performance Sports Psychology and brings a unique coaching methodology that focuses on client acquisition, marketing strategy, and mindset development for business owners and their teams.

Bruno supports aesthetics professionals with:

  • Sales & marketing strategy implementation

  • Team performance & mindset coaching

  • Mental resilience and leadership development

  • Accountability systems that drive results

Bruno is especially effective in helping medspa teams stay focused, motivated, and aligned with business goals—offering high-touch support that translates directly to measurable growth.

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What You Can Expect Working With Bruno:

  • Clear marketing strategies to attract and retain clients

  • Improved confidence in leadership, communication, and decision-making

  • A supportive structure to help you and your team stay focused and results-driven

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