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Your First Step to a Thriving Medspa. Free Resources from The Business of Aesthetics
You don't need to guess how to grow your business. We've compiled a collection of FREE high-value guides to help you start, manage, and scale your medspa with confidence.
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Think of these as a sneak peek into our proven strategies—your first step toward building the profitable and compliant business you've been working for.
MedSpa Social Media Blueprint
Tired of struggling to create content that actually brings in clients? This free sample is your first step.
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Inside, you'll get 25 ready-to-use content ideas and prompts for your medspa, taken directly from our full blueprint.
It's a glimpse into the proven strategies that will help you simplify your social media and turn it into a powerful marketing tool.
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Download your free sample before you buy the full MedSpa Social Media Blueprint for $19!
The Ultimate Medspa Growth Guide
​​​Are you dreaming of opening your own medspa but unsure of where to begin?
Don't embark on this journey alone. This free sample provides a preview of our comprehensive roadmap, including a chapter that covers growth, KPIs, and strategic expansion.
It's the perfect opportunity to see how our guide can eliminate the guesswork from your launch.The guesswork from your launch.​​
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Download your free sample before you buy the full Ultimate Medspa Growth Guide for $39!
The Power of Pricing – How to Set Service Rates for Maximum Profit
Free Video Training: Presented by Dr. Carla Pierson, DNP, MBA, RN ​
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Pricing your services isn’t just about covering costs—it’s about positioning your medspa for sustainable growth and profitability.
In this 20-minute expert training, Carla Pierson, who helped scale Smiley Aesthetics into a multi-million-dollar brand, walks you through key pricing strategies to maximize your revenue without sacrificing client satisfaction.
In this FREE video, you’ll learn:
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How to use tiered and bundled pricing to increase client loyalty.
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The importance of cost analysis and understanding your market position.
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How to continuously evaluate and adjust pricing based on performance metrics.
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Strategies for creating value-added services and premium offerings.
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How to ensure your pricing is both scalable and compliance-friendly.
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Whether you're launching your medspa or ready to refine your pricing model, this quick but powerful session will give you the insights to set rates that reflect your value and drive profits.
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Financial Guide for Starting Your Medspa
Launching a profitable medspa starts with knowing your numbers.
Our Financial Guide for Starting Your Medspa cuts through the noise and shows you exactly how to:
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Calculate realistic startup costs—from inventory and licensing to build‑out expenses.
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Separate fixed vs. variable costs so you can see where every dollar goes.
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Price Botox, fillers, and wellness shots for healthy margins.
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Project cash flow and break‑even points to scale with confidence.
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Created by the experts at The Business of Aesthetics (TBOA), this concise PDF packs practical checklists, real‑world benchmarks, and insider tips you can put to work today.
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Download your free copy now and start making data‑driven decisions that protect your bottom line and fuel long‑term growth.
The MedSpa Event Planning Guide
​Hosting events that convert isn’t just about throwing a party—it’s about strategy.
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This free sample gives you a preview of our comprehensive guide, helping you go from "why am I hosting this?" to "this is why this event will succeed." It's a foundational framework that will teach you how to define your event's purpose, choose the best format, and match your plan to the audience you're trying to attract.
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Download your free sample before you buy the full MedSpa Event Planning Guide for $39!