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Botox Injection

Welcome to The Business of Aesthetics Resource Hub

Your one-stop destination for actionable tools, guides, and templates designed to help you build, grow, and scale a profitable, compliant, and thriving medspa.

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Whether you’re just starting out or ready to take your aesthetics business to the next level, our curated collection of free and premium resources gives you the support you need—exactly when you need it.

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What You'll Find:

  • Free Tools – High-value downloads to kickstart your growth.

  • Premium Resources – Deeper, done-for-you guides and templates ready for implementation.

  • Expert Insights – Proven strategies from medspa consultants who’ve scaled multi-million-dollar businesses.

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Ready to streamline your operations, attract more clients, and elevate your medspa? Explore our tools and start turning strategy into success today.

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MedSpa Social Media Blueprint

Struggling to create content that actually brings in clients?

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The Medspa Social Media Marketing Blueprint is your go-to guide for mastering social media and growing your aesthetics business online—without feeling overwhelmed.

This FREE downloadable ebook walks you step-by-step through:

  • Proven strategies for building a powerful, engaging online presence.

  • A 6-month content calendar packed with ready-to-use post ideas tailored for medspas.

  • Expert insights on branding, audience targeting, and viral content hooks.

  • Bonus videos and tools to simplify your content creation process and drive real results.

If you’re ready to transform your social media from a chore into your most powerful marketing tool, this blueprint will show you how.

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Download now and start creating content that converts.

The Ultimate Medspa Growth Guide

A Step-by-Step Roadmap to grow a Profitable, Compliant, and Scalable Medspa!

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Dreaming of opening your own medspa but not sure where to start? The Ultimate Medspa Startup Guide takes the guesswork out of launching your aesthetics business and gives you a proven roadmap to success.

This comprehensive, action-packed ebook includes:

  • Detailed steps for legal setup, compliance, and licensing.

  • Financial planning tools to estimate costs and maximize profitability.

  • Branding, marketing, and social media strategies tailored for medspas.

  • SOP guidance, staffing tips, and operational workflows.

  • Exclusive insights and tips from Carla Pierson, Executive Business Consultant, on how she built a multi-million-dollar medspa empire.

For just $97, you’ll receive a complete, step-by-step roadmap that’s easily worth hundreds of dollars in consulting time. ​

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This is more than just a guide—it’s your blueprint for turning your vision into a thriving, scalable business.

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The Power of Pricing – How to Set Service Rates for Maximum Profit

Free Video Training: Presented by Dr. Carla Pierson, DNP, MBA, RN ​

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Pricing your services isn’t just about covering costs—it’s about positioning your medspa for sustainable growth and profitability.

In this 20-minute expert training, Carla Pierson, who helped scale Smiley Aesthetics into a multi-million-dollar brand, walks you through key pricing strategies to maximize your revenue without sacrificing client satisfaction.

In this FREE video, you’ll learn:

  • How to use tiered and bundled pricing to increase client loyalty.

  • The importance of cost analysis and understanding your market position.

  • How to continuously evaluate and adjust pricing based on performance metrics.

  • Strategies for creating value-added services and premium offerings.

  • How to ensure your pricing is both scalable and compliance-friendly.

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Whether you're launching your medspa or ready to refine your pricing model, this quick but powerful session will give you the insights to set rates that reflect your value and drive profits.

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Financial Guide for Starting Your Medspa

Launching a profitable medspa starts with knowing your numbers.

 

Our Financial Guide for Starting Your Medspa cuts through the noise and shows you exactly how to:

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  • Calculate realistic startup costs—from inventory and licensing to build‑out expenses.

  • Separate fixed vs. variable costs so you can see where every dollar goes.

  • Price Botox, fillers, and wellness shots for healthy margins.

  • Project cash flow and break‑even points to scale with confidence.

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Created by the experts at The Business of Aesthetics (TBOA), this concise PDF packs practical checklists, real‑world benchmarks, and insider tips you can put to work today.

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Download your free copy now and start making data‑driven decisions that protect your bottom line and fuel long‑term growth.

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The MedSpa Event Planning Guide

Hosting events that convert isn’t just about throwing a party—it’s about driving revenue, building trust, and creating memorable experiences that make your brand unforgettable.

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This comprehensive guide walks you step-by-step through everything you need to know to plan, promote, and execute successful medspa events—from open houses to community pop-ups and high-converting collaborations with local businesses.

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Inside, you’ll discover:

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  • Proven strategies to boost bookings and visibility

  • Easy-to-use event checklists, marketing timelines, and ROI trackers

  • Templates for flyers, social posts, P&L sheets, partner pitches, and more

  • Step-by-step instructions on logistics, compliance, and post-event follow-up

  • Downloadable tools you can start using immediately to save time and streamline your planning

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Whether you’re hosting your first event or your fiftieth, this guide was built to help you simplify the process, avoid costly mistakes, and maximize results. With this guide, you’ll walk away with a toolkit that’s worth thousands in consulting hours, all for just $97.
 

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Grab Your Copy Now and take the guesswork out of your next event. Your brand deserves to be the one everyone talks about.

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