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Personalized Consulting for Medspa Success
The medical aesthetics industry is one of the fastest-growing and most lucrative sectors in healthcare and beauty, generating billions in revenue annually. With the rising demand for non-surgical cosmetic procedures like Botox, dermal fillers, laser treatments, and skin rejuvenation, medspas and aesthetic clinics have become highly profitable businesses.
However, success in aesthetics isn’t just about skill—it’s about strategy. Many providers struggle with business operations, compliance, financial management, and client acquisition, preventing them from scaling to their full potential.
That’s where we come in.
The Business of Aesthetics provides expert consulting to help medspa owners, injectors, and aesthetic entrepreneurs navigate the complexities of running a profitable, compliant, and scalable business.
Meet the Experts
At The Business of Aesthetics, Carla Pierson and Bruno Pecly provide tailored consulting to help medspa owners and injectors navigate compliance, financial management, marketing, and growth. Whether you're launching a new practice or scaling an existing one, we’ll help you build a profitable, compliant, and sustainable business.
Carla Pierson, DNP, MBA, RN
Executive Business Strategist
Dr. Carla Pierson, DNP, MBA, RN, is the Co-Owner, Co-Founder, and Chief of Business and operations at Smiley Aesthetics. With a background in corporate healthcare, business strategy, leadership, healthcare compliance, and operational excellence, she has helped scale Smiley Aesthetics into a multi-million-dollar business in less than three years, earning its first million in less than 13 months.
Her expertise includes:
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Medspa Compliance & Regulatory Requirements – Understanding legal setup, medical director agreements, licensing, and industry regulations.
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Financial & Profitability Strategy – Pricing structures, cash flow management, budgeting, and reviewing key financial documents like your P&L statement.
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Business Operations & Growth – Streamlining day-to-day operations, optimizing workflows, and implementing strategies for scalable and sustainable business growth.
Bruno Pecly, BBA, PgD, MBA
Sales Strategist & High-Performance Coach
Bruno Pecly is a certified high-performance coach, specializing in entrepreneurial mindset, leadership development, and marketing strategies. With an MBA in Leadership & Team Management, a postgraduate degree in Neuroscience & Behavior, and a certification in High-Performance Sports Psychology from FC Barcelona, he brings a unique approach to mental performance coaching for business owners.
His expertise includes:
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Marketing & Client Acquisition Strategies – Positioning your brand, optimizing digital marketing efforts, and creating a sustainable client pipeline.
High-Performance Business Mindset – Developing the mental resilience needed to scale, make strategic decisions, and handle business challenges with confidence.
Attracting High-Quality Clients – Understanding client psychology, pricing strategies, and how to build long-term loyalty.
Entrepreneurial Leadership & Productivity – Avoiding burnout, improving focus, and implementing systems that drive efficiency and business success.
Unlock Your Medspa’s Full Potential with Two Free 60-Minute Strategy Session
Are you looking to start, scale, or optimize your medspa but unsure of your next steps? Our complimentary consulting calls are designed to provide clarity, direction, and immediate value—so you can stop spinning your wheels and start making strategic moves.
You’ll receive two free 30-minute sessions, one with each of our expert consultants:
Call 1: Carla Pierson - Executive Business Strategist
With years of experience building and scaling multi-location medspas, Carla will help you assess your business from the inside out.
What to Expect:
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Business Structure & Compliance – Clarify your corporate setup, licensing, and operational risks.
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Financial Foundation – Gain insight into pricing, profitability, and sustainable growth strategies.
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Leadership & Staffing – Get recommendations on team structure, hiring, and role clarity.
Call 2: Bruno Pecly - Sales Strategist & High-Performance Coach
Bruno combines marketing psychology, brand strategy, and team performance coaching to help you elevate both visibility and mindset.
What to Expect:
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Marketing Assessment – Review your social presence, client journey, and brand position.
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Sales Strategy – Get advice on consult-to-close tactics and increasing conversion rates.
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Mindset for Growth – Learn techniques to manage stress, improve focus, and lead with confidence.
How It Works:
✔ Fill out the form below
✔ Receive your instant booking link
✔ Schedule at your convenience
These no-pressure sessions are your opportunity to get targeted guidance and explore how The Business of Aesthetics can support your success—without committing to anything upfront.
We look forward to hearing your goals, identifying your biggest opportunities, and helping you map out the right next step!
Get started by filling out the form below.
Why Choose Us?
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Industry-leading consultants with real-world experience in aesthetics business operations.
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A structured, step-by-step consulting program covering compliance, financials, marketing, and more.
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Tailored guidance designed for medspa owners, injectors, and aesthetic entrepreneurs.
Who We Cater To
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Medspa owners looking to streamline operations and stay compliant
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Aesthetic injectors wanting to start or grow their business
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Entrepreneurs planning to enter the aesthetics industry
Frequently Asked Questions
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What is The Business of Aesthetics?The Business of Aesthetics is a consulting firm that specializes in helping medspa owners, injectors, and aesthetics entrepreneurs build, grow, and scale their businesses. We offer expert guidance on compliance, financial management, marketing, and operational strategies to help you navigate the complexities of the industry with confidence.
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What payment methods do you accept?Payments can be made securely through our payment link. We accept major credit cards and debit cards.
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How long will it take to see results?Results vary based on your starting point and how quickly you implement the strategies discussed. Many clients report significant improvements within the first 60-90 days.
